#1 Amazon Bestseller · Rhetoric and influence
Truth & Persuasion
In the Digital Revolution
The tools of persuasion are ancient. Their speed, reach, and ability to adapt to each of us are not. This book follows rhetoric from the public square into the algorithmic age.
From rhetoric to algorithms
Why some ideas move us—and others disappear
Truth & Persuasion examines the relationship among evidence, emotion, identity, repetition, and authority. It begins with the traditions of classical rhetoric and follows them through mass media to a digital environment that measures and modifies attention in real time.
The result is both history and field guide: a way to recognize the techniques shaping public argument, courtroom advocacy, marketing, politics, and everyday belief.
“The most thought-provoking book I read in 2025.”
— Goodreads reader review
From argument to story