#1 Amazon Bestseller · Rhetoric and influence
Truth & Persuasion
In the Digital Revolution
Orators once addressed the citizens assembled before them. Advertisers and political campaigners can now tailor an argument to people they have never met. Chapman examines how persuaders use evidence, emotion, and knowledge of their audience, from classical rhetoric to digital media.
From rhetoric to algorithms
Rhetoric in Politics, Law, and Digital Media
In Truth & Persuasion, Chapman examines how speakers establish credibility, appeal to an audience’s loyalties, repeat a claim, and present evidence. He traces these practices through classical rhetoric and mass media to digital platforms, where publishers can measure how people respond and adjust what they see.
Readers can use these examples to examine the arguments they encounter in political speeches, courtroom advocacy, advertising, and daily conversation: who is speaking, what they want, and how they try to persuade.
“The most thought-provoking book I read in 2025.”
— Goodreads reader review
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